How to open a flower shop?
- First steps in the flower business
Of course, to open a flower shop , you need to take a lot of different actions both before opening and already during work. The work is quite complicated, and it is desirable to think over all the nuances and little things even before the store opens. What are the first steps of an entrepreneur when inside it sounds “I want to open a flower shop”! Registration. Without it, the income will not be legal, which can lead to large fines and the dissolution of the business project. You can register at the local government as an individual entrepreneur , choosing a convenient taxation system for yourself. In addition, it is necessary to obtain permission from the sanitary-epidemiological station at the place of registration and a thorough regular medical examination of the personnel with filling out sanitary books. All documents received as a result of registration and legalisation of a business project must be certified by a notary public, making copies and certifying them as well.
- Location selection
This question is especially relevant: it will decide the whole fate of the flower shop even before it opens. The place should be sufficiently crowded and accessible to both pedestrians and motorists. The most relevant placement of a flower shop is at the intersection of transport interchanges. For example, a popular metro station (for large cities), a city highway or a railway station. It is worth remembering that the sales volume also depends on the location of the store in relation to the city center. Work offices and companies are located in the center, there are practically no residential buildings there - therefore, the largest flow of visitors will be observed on weekdays. In the sleeping areas, on the contrary, there are few jobs and on weekdays they actually die out. The main flow of customers will pass through the flower shop of the sleeping area on the weekends. It is also worth deciding on the convenience of visiting: a store located in a zone with a prohibition of parking will have significantly fewer customers than a store located conveniently for motorists. There is one more small but important nuance before opening a flower shop: if there is a building of the civil registry office within reach, the profit will be much higher and more stable: weddings take place quite often, and flowers for such events are usually purchased in truly huge quantities. . In any case, this item will not harm the business - it will only strengthen it and allow you to establish cooperation with the state structure. but an important caveat before opening a flower shop: if there is a building of the civil registry office within reach, the profit will be much higher and more stable: weddings take place quite often, and flowers for such events are usually purchased in truly huge quantities. In any case, this item will not harm the business - it will only strengthen it and allow you to establish cooperation with the state structure. but an important caveat before opening a flower shop: if there is a building of the civil registry office within reach, the profit will be much higher and more stable: weddings take place quite often, and flowers for such events are usually purchased in truly huge quantities.
In any case, this item will not harm the business - it will only strengthen it and allow you to establish cooperation with the state structure. Choosing a location for a flower shop Its area depends on the ambitions of the novice entrepreneur and the needs caused by them. A small store may well fit in a room of 5-8 square meters, but the goods will be narrow-profile. A large flower shop is usually quite enough 30-40 square meters of working area. It all depends on the capabilities of the businessman, his initial capital and the required range of shopping malls.
Space requirements depend solely on these factors. In addition, it is worth considering the difference between the location in a separate pavilion, in a separate building and in an apartment converted into a store in a residential building on the ground floor. The colorful pavilion will attract many more visitors. Without this engine of progress, no business will become popular. The more people learn about the new store, the more competitive it will be at the initial stages of development - and this is very, very important. You can use a variety of advertising moves .
The most important is a beautiful sign and window dressing. Few people can indifferently walk between the most beautiful flowers, even if they were heading to another flower shop. The better the goods of an entrepreneur in appearance, the more customers he will attract, as they say, “from the street”. In addition, it is worth renting advertising stands, making and signing advertising posters and announcements. Maintaining a site for a flower shop will also not be superfluous: the Internet is used by the vast majority of the target audience, and high-quality advertising on the networkwill surely bring results. In addition, you can advertise in newspapers, place your ads on local TV channels, and contact a variety of large companies offering wholesale sales for various celebrations. It should be remembered that advertising costs will be regular - even when the store becomes famous and becomes the favorite flower shop of many customers, the impression of the well-being of the business should not be spoiled by the loss of promotions.
- Room equipment
Of course, trading in live goods cannot do without special equipment. In addition, many components are also necessary for the most aesthetic design of the interior of the store itself - so that customers who visit it do not have a feeling of unfinished work, sloppiness. Of course, you need good lighting - both internal and external. For a long life of cut flowers and seeds, a variety of flowerpots and containers are needed. A large industrial refrigerator is needed - and it is desirable that two of its walls are the walls of the building - it will help save on space and materials. Among other things, various stands, shelves and counters are needed to place products, price tags and a cash register, which costs around 10,000 dollars. Recruitment In fact, a flower shop needs one employee - a florist seller, part-time bouquet maker.
If you want or cannot arrange the working hours of the store with one seller, you can hire more people. Regardless of the number, all employees of the flower shop must be officially hired, passing a medical commission and receiving appropriate assurances from the sanitary and epidemiological station in the form of marks in the sanitary book. Upon completion of these operations, when the store is fully equipped with equipment, working staff, has all the necessary permissions from higher authorities, you can start making money. To do this, the flower shop needs to make the first purchase, which will be the first sales volume of the flower shop.
- Cut flowers.
Of course, the most romantic gift for any girl is a bouquet of flowers. The number of varieties and names is huge, it is unlikely that it will be possible to place all types of flowers in one showcase. These are the most diverse types of roses, chrysanthemums, carnations, orchids, anthuriums, gladioli, lilies, tulips, hyacinths, mimosas and many dozens of other varieties of flowers. It is worth knowing that cut flowers do not live long enough, so their purchase should not be excessively large (except in some cases). In addition, special containers should be used to store cut flowers, and the oldest of the flowers available (if available) should be sold. Stickers on flowers , printing and piercing on their petalswill increase the flow of customers. Potted flowers. Less popular, but still widely demanded sales line. A lot of people like to take care of flowers and watch them grow, and indoor plants picturesquely diversify the interiors of the premises and give it freshness and a certain degree of closeness to nature.
There are also many types of potted flowers - from the simplest and most unpretentious ficuses to rare desert cacti and exotic crops. To trade in such a product, a qualified and experienced florist is needed - an incompetent worker can easily destroy expensive capricious plants. cultivated plants. Of course, this type of service is also in great demand by consumers. It is especially popular with people of retirement and pre-retirement age who love to spend their free time for the benefit of themselves and grow flowers , various vegetable seedlings on their own. Various seeds of tomatoes, cucumbers, eggplants and other vegetables will be in great demand. In addition, potted flower seeds can be sold so that people have the opportunity not only to take care of an indoor flower, but also to watch its growth in dynamics, taking care of it and worrying about it. The idea of trading aqua farms is also quite popular lately. Related products. How to open a flower shop without supplies of land, pots , stands, containers for seedlings? Although these products will be aimed at a fairly narrow audience of people, they will still be bought quite often and in large quantities.
A flower shop cannot do without flowerpots of various shapes and sizes. Of course, the widest profile of the store is aimed at holidays. That is why you should also take care of the sale of postcards . Postcards will be, though small, but quite a significant and stable source of income for a flower shop, especially since the demand for them is much higher than for flowers. You can buy postcards in bulk from manufacturers, or you can make them yourself: this will increase prices, because. the item will be unique. Among other things, large purchases of packaging material are necessary. Without them, it will be impossible to create beautiful and truly complete holiday gift bouquets.
In addition, the use of packaging material will increase the markup on a flower cut by quite substantial amounts: the packaging material, the work of the florist, and losses due to substandard products will pay off. You can also do gift wrapping - a beautiful wrapper with a magnificent festive bow will look much more beautiful than a simple package "from the manufacturer", and many people understand this very well. Demand will be stable and quite intense. Here is an assortment for a large flower shop - a small business can get by with a much smaller range of goods and services. Most often, small
flower shops are limited to selling cut flowers, postcards and making bouquets.
Working moments Like any other type of business selling short-lived perishable goods, the flower business has its own special working moments. They must be strictly followed to increase their own profits, prevent possible losses and maintain the interest of the target audience in the institution. How should an open flower shop function in order not only to increase income, but also to please the eye of any passer-by and all customers?
The first, most important rule of a flower shop owner is not to spare substandard goods. Of course, it's a waste to throw away damaged or withered flowers and get rid of sloppy pieces of packaging. However, it is worth remembering that any potential client wants everything to be perfect in the store - dried bouquets on the window or counter can scare away visitors, and they will never come to the flower shop again, preferring more accurate competitors. That is why substandard goods should be ruthlessly disposed of (however, showing sufficient care and taking all possible measures for the longest life of the product). Alternatively, you can not just throw out the narrowed flowers, but make unusual author's postcards with their help, calling them, for example, banana, and selling them at a good margin. The second rule is to draw up competent purchase sizes, basic and additional. This requires sufficient experience in running a business - but in general, nothing complicated.
The main purchase includes those goods that are sold with a probability of 100%. This includes the most popular groups of goods in those quantities, the sales volumes of which are indicated by statistical data. The most profitable option would be a weekly purchase - so the flowers will not wither right in the windows without waiting for the change. An additional purchase is made taking into account “there is a probability, but what if”. Unlike the main purchase, the additional one does not provide for a system of discounts from the supplier, it includes more expensive and less popular goods. The third rule of how to open a business on flowers You can't have just one supplier.
Any mistake in the documents, a force majeure situation like a breakdown of the supplier's car - and the store may simply be left without goods, and this will lead to the disappointment of the target audience and the loss of interest of many potential customers. The best option is to build relationships with three suppliers. If suddenly something goes wrong with one of them, it will, of course, be unpleasant, but it is quite possible to survive a week of the crisis on the remaining two-thirds of the goods sold. In addition, pre-payment for goods can prevent crisis situations: often situations arise that suppliers have limited sales opportunities (especially on holidays), and there is no way to please everyone.
In this case, they choose the most prudent and least "greedy" clients. As for the salary of employees, it should directly depend on the amount of goods sold and the profit of the store. The initial salary can be a living wage - and then the seller will make sense to try to please customers, help them in their choice and do everything to develop the business. Firstly, it will really improve the turnover and increase the income of the enterprise, and secondly, it will help to avoid losses at the wrong time for trading or offended staff questions about lowering wages. Among other things, it is necessary to install internal video surveillance in the store.
The flower business is exactly the type of business in which the seller can safely sell the goods and appropriate the company's money for himself, citing the fact that he suddenly became illiquid and had to be disposed of. A video surveillance camera will help to encourage honesty among all staff, and in case of such situations, quickly identify the culprit and take all possible measures. This applies to everyday, routine rules. And then there are days in which trading begins to go at a truly explosive pace. Of course, we are talking about the holidays. It is necessary to clearly represent the interest of the public in the proposed product, depending on the time of the proposed events.
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